What goes into creating the perfect piece of content?

Creating content is about much more than just simply stringing a bunch of words together, it is about carefully choosing words that evoke a reader’s interest and adds something of value to their day while achieving the goal that the piece was intended for. Content can be created for a variety of reasons but, in general, it boils down to generating traffic and monetary revenue. Balancing the requirements of SEO with the need to create high-quality content can be tricky and that’s why just stringing words together is not an option for quality content.

The content creation process starts with a concept- this can be a single word, phrase or idea. From this starting point the idea is developed into a framework that sets out the basics such as the title, headings and paragraph structure of the article. This framework is one of the most important steps in the content creation process because it lays the groundwork for the article. Seasoned writers can often spend much more time on the preparation of an article than they do on actually writing the article. There is a good reason for this: excellent preparation and groundwork is the key to success.

Good writing is always factual writing- inventing facts as you go will only lead to bad SEO rankings and a loss of readership. The next step in the content creation process is to do your research. This step takes a significant amount of time, but it is essential to not fall into the trap of skimping on research because it will show in the end-product. The exact amount is dependent on the topic, for example, academic writing requires much more research time than writing designed purely for entertainment.  

With the wireframe (planning) complete and the research done, you can now finally get around to actually writing the piece. This part of the process is where the fun starts! A great writer can use their linguistic skills to inspire, awake the imagination and persuade the reader to take action. Whether you are creating a product review or an insightful piece on a tricky subject, knowing your reader/audience is the key to choosing the right words.

Writing is much like a river, there are creative ebbs and flows. At times the words for the perfect guest post comes naturally and smoothly, but there are also times when the word-river can get a bit stuck and creating the right post may take a bit longer. Don’t get discouraged when this happens as it is perfectly natural for even the best writers to get a bit stuck at times. Luckily, the river soon flows again, and inspiration strikes.

This may sound like a daunting challenge but if you follow these simple steps your writing will become noticeably better and, in time, you will be able to charge more for your time.

2020: The Year It All Changed?

Who could ever have had imagined that a tiny microbial organism had the ability to change the way we go about our daily lives in the matter of a few weeks? The simple answer is that most of us did not expect life as we know it to drastically change anytime in the near future.

Yet, it has.

The question we face is – what now? How do we take the current situation and make it work to our advantage? It goes without saying that everybody’s primary concern and objective is to stop this tiny microbial organism from wreaking more havoc and help those who have been affected get back to health. What makes this such a difficult task is the simple fact that the tools that we need to use to fight the effects that this crisis has on public health is very bad for the global economy, and your wallet. This scenario creates an intriguing problem: how do we protect each other from a microbial enemy while still staying productive and keeping our economic goals going in the right direction.

Unfortunately, it seems that there is no easy way to do this and there will be severe economic penalties. That said, since life is more important to most of us, we are more than willing to pay the economic penalties if it will allow us to banish this microbial intruder from our daily lives.

The question now becomes, how do we make the best of a difficult situation?

There are many ways in which we can remain active and productive during this time but we need to re-examine the conventional definitions for work and productivity. We live in a world where it has never before been easier to work remotely, countless applications allow us to connect with each other at the touch of a button. Even before 2020 there has been a growing trend in the number of people who work remotely and the current state of affairs is the perfect trigger for a remote working revolution.

All companies from large to small enterprises have had to scramble to get infrastructure in place that will allow their employees to continue working even when they are not at the office, and they managed to do this in record time. In fact, there isn’t an aspect of business that has not been touched by the sweeping wave of change during the first quarter of 2020. The question that intrigues me personally the most is this: are we going to return to the previous status quo when order has been restored or are we going to adapt the model to a more suitable one?

I think the answer is both yes and no. There are several types of business that cannot rely solely on remote work but there are also others that can manage with more work being done away from the office. While there are a few drawbacks to working from home, the positives far outweigh the negatives. One simple example is the beneficial effect that working remotely has on the environment, since fewer people drive to work fewer cars emit toxic gasses that damage our environment. This is just one of many advantages and it makes a compelling case for working from home more often.

Our unwelcome microbial guest may have just provided us with the perfect reason to radically overhaul government systems and make it easier for citizens to interact with their governments on topics such as taxes and health insurance. Yes, there will always be processes that simply cannot be adapted to a remote model and, therefore, we will always need offices and people who go to work at a building designed specifically for the purpose.

That said, the time has never been for remote worker and internet warriors to carve out a clear niche for ourselves in the global workplace. As someone who does work from home on a daily basis, I have often heard the comment that working from home is not “really” working, not the same as working from an office anyway. I am sure many of you reading this article has also heard this before and it cannot be further from the truth. Working from home can be equally as demanding and fulfilling as working from a corporate office.

The good news is that these crisis times have created numerous new opportunities for creative and innovative people to leave their mark on the internet and earn a living working remotely from home.

This is especially true for content creators and designers- although things may be slow at the moment, it will pick up again. Use this time to work on your own website or blog and learn as much as you can so that you can offer your customers the very best when they are ready to start placing orders again. The internet revolves around content and there will always be a demand for high-quality content, irrespective of what else may be happening around us.

In my next post I will be looking at the things that I have changed in order to remain productive and grow my business during these difficult times. Who knows, you might just find something in the article that can be helpful for you too!

Times have changed and they will continue to change, we can either embrace it or get left behind. Which one do you choose?